Our very own BIG LOViE Co-founder Sheba Fideler was featured on Women to Watch Media® with Sue Rocco. Sheba, Principal at Sheba Concept & Design, shared the story behind her title and what inspired her to develop a company built on compassions and connections, known as BIG LOViE. Sheba humbly discusses how she juggles owning a successful marketing agency, event production company, and restaurant, along with BIG LOViE.
In 1993 Sheba founded her graphic design, branding and marketing agency, Sheba Concept & Design. She has lead and executed successful branding efforts for clients including the Minnesota Children’s Museum, Abbott Northwestern Hospital Foundation, University of MN, 3M and Pepsi-Co.
Sheba and her husband, Darren Ennis, launched their event production company, Sheba Productions, in 1996. Known for creating high-end, meticulous, creative and unexpected events that surprise and delight guests, including the Mpls.St.Paul Magazine ASID Showcase Home Tours, the USBank Skyway Open (architect designed mini golf event through the Minneapolis skyways), the Taste! Mpls.St.Paul Magazine Ultimate Wine & Dine Event at the TCF Stadium, FlexPerks Andrew Zimmern Gourmet Experience, Arianna Huffington Thrive, Mall of America Universe of Lights, and the Magic 8 Ball fundraising event to name a few.
Fideler and Ennis also created The Sample Room, a long-standing iconic restaurant in NE Minneapolis in 2002. Their vision of local, from-scratch small plate dining and flights of wine and spirits was ahead of it’s time and became a forerunner of other restaurants in the Twin Cities, heralded by Anthony Bourdain, Andrew Zimmern and many others.
Seeking to develop a company built on compassion and connections, Sheba partnered with life-long friend Rosie DeSimone to launch BIG LOViE in May of 2019. While still an emerging brand they have already donated thousands of dollars in blankets and direct donations and hear frequently from their customers about how BIG LOViEs have helped ease pain and bring comfort. They are on a mission to spread love and connection world-wide.
Give the interview a listen if you want to feel inspired by a dynamic, talented, and successful woman.