Rosie DeSimone sits down with Deanna Murphy of Ranch & Coast Magazine to talk about BIG LOViE and her partnership with long-time friend Sheba Fideler.
Ranch & Coast featured BIG LOViE on their Connect Philanthropy page, which is often dedicated to local San Diego and North County residences doing their best to bring some good into the world.
DeSimone who is also a cancer survivor, says, "As we grow older, I think we become more aware and appreciative of how important personal relationships are, and I just really want to celebrate that. A blanket inherently has a special way to bring comfort, but when we infuse a mission and meaning, it takes it to a new level."
Minneapolis-based entrepreneur Sheba Fideler partners with Rosie DeSimone to launch her fourth company, BIG LOViE, focused on healing and kindness.
Lake Society Magazine features Co-Founder Sheba Fideler, a 30 year resident of Lake of the Isles. This year she joined forces with her long-time friend Rosie DeSimone to create a company dedicated to spreading love in a beautiful, warm, authentic way.
“I never would have envisioned being part of a blanket company,” said Sheba. “But when you start with the love and the positive messaging, it was irresistible.”
Sheba and Rosie have laid the foundation but the heart of BIG LOViE is only beginning to show itself, and the future is exciting.