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Rosie DeSimone’s two children treasured the love, security and happiness that came with cuddling their baby blankies. But as they got older, they wanted bigger blankets to snuggle—so they started using her most luxurious home throws. Rosie wished her kids’ baby lovies were big enough to “grow up” with them. And there was her aha moment: Make little lovies into BIG LOViES.

Rosie believes that we never outgrow the need to feel cherished and adored. BIG LOViE blankets capture the magical comfort, healing power and innate sweetness of baby blankies for everyone. With BIG LOViEs, kids can grow up with their favorite blanket, and friends can share lovies with friends. We all need a BIG LOViE!

Rosie tapped the enormous talents of her dear friend, creative guru Sheba Fideler. Immediately taken with the idea of creating lush blankets infused with heartfelt meaning, Sheba brought her keen design eye—and her beautiful heart—to the BIG LOViE evolution.

Sheba and Rosie embraced four principles as they built their company: have fun, make beautiful products infused with love, nurture creativity and send more love out into the world!

They searched for fantastically soft, high-quality, gorgeous fabrics. They crafted spiritually uplifting messages. And they explored ways for BIG LOViE to humbly help others by launching a charitable partners program to spread comfort, joy and love even further.

Yes, they’re phenomenal blankets. But for Rosie and Sheba, they’re so much more: “BIG LOViE blankets are like real-life hugs capable of nurturing peace-filled, happy hearts.”

—Friends and partners, Rosie DeSimone and Sheba Fideler


Our logo brings together two universally powerful symbols—the heart and the infinity loop. Together, they become a uniquely beautiful whole expressing infinite love.

Co-founder Sheba Fideler created the logo design to abstractly illustrate an elephant, majestic, empathetic, protective and strong gentle giants with extremely tight family bonds. The heart of the logo creates the elephant’s ears, which emphasizes the importance of listening to the people we love. And, of course, elephants are big and therefore the perfect emblem for our brand.

Spread Infinite Love Around the World

Send us pictures of YOUR infinite love. Draw, paint, scratch, skywrite….yes, go for it, let’s have some fun!
Every three months we’ll choose one winner for a complimentary LoveSnap. Plus, your photo might end up on our Instagram site!

Drawing the infinite love logo is simple:
• First, make a vertical infinity loop with a larger top than bottom.
• Add each half of a heart on either side as the elephant’s ears. That’s it!

Send your pics along with your name (and kids, please share ages), where you took the photo and anything else you’d love for us to know. Email to

We can’t wait to see how creative you are!