MEDIA

The Fueled by Purpose Marketplace elevates female-founded businesses that are addressing social issues and supporting a variety of causes. This week’s featured founders are Sheba Fideler and Rosie DeSimone of BIG LOViE.

From the start, these business partners knew they wanted to use BIG LOViE as a vehicle for giving back.

As part of their series about individuals and organizations making a social Impact, Authority Magazine featured Rosie & Sheba for donating blankets to children in need of warmth and love. In their interview, Rosie and Sheba share some insight on how BIG LOViE began, challenges they've had along the way, and what they hope to do in the future. 

BIG LOViE has partnered with Susan G. Komen San Diego as the organization gears up for its annual More Than Pink dinner, which is going entirely virtual on May 29. BIG LOViE has launched a campaign featuring a new blanket style that will donate a portion of the proceeds of every sale to the cause.

“We just created a new Dream Collection ‘One’ blanket to support the COVID crisis with 25 percent of sales going to the front line,” said Fideler. “With the empowering message of ‘WE ARE ONE. EARTH. PEOPLE. LOVE’, it’s symbolic of the true connectiveness we share with each other and the entire world we live in.”

Lifestyle expert Ali Levine features BIG LOViE blankets on the Las Vegas CBS Channel 8 News Now program. She highlights how BIG LOViE blankets make the perfect unique Valentine's Day present for adults and kids. "Blankets are such a fun way to say I love you over and over again!"

Ranch & Coast featured BIG LOViE on their Connect Philanthropy page, which is often dedicated to local San Diego and North County residences doing their best to bring some good into the world. Rosie DeSimone sits down with Deanna Murphy to talk about BIG LOViE and her partnership with long-time friend Sheba Fideler.

Stella Escobedo meets with Rosie DeSimone on CBS Morning Extra to talk about BIG LOViE. Rosie DeSimone is the mother of two and a cancer survivor, so the North County woman understands the importance of comfort. That's why she created super-soft blankets called "BIG LOViE." While her kids love them, adults love snuggling up with these blankets, too.

Minneapolis-based entrepreneur Sheba Fideler partners with Rosie DeSimone to launch her fourth company, BIG LOViE, focused on healing and kindness.

“Working with women entrepreneurs on a mission that keeps healing, love and comfort at the forefront of what we do is something I’ve been craving for a long time,” said Fideler.

Lake Society Magazine features Co-Founder Sheba Fideler, a 30 year resident of Lake of the Isles. This year she joined forces with her long-time friend Rosie DeSimone to create a company dedicated to making soft, luxurious products; helping people connect and feel loved; and developing a program for giving back to those in need.