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Local Entrepreneur Offers Compassion and Connections Through New Venture BIG LOViE

Sheba Fideler brings to life a luxurious blanket company with healing and kindness at its core.

MINNEAPOLIS – Seeking to develop a company built on compassion and connections, local entrepreneur, Sheba Fideler, principal of Sheba Concept & Design, partnered with Rosie DeSimone, to launch BIG LOViE, a company that makes luxurious plush blankets with affirming messages that offer meaningful and enduring ways to share love and good wishes.

BIG LOViE offers three styles, the plush and ever-cozy, super soft Guardian Angel blanket with a message of love imprinted on a soft ultrasuede tab; the Infinite Love blanket, a super soft, chunky knit micro-chenille blanket made out of one continuous yarn spool customizable with LoveSnaps, that feature words of encouragement, appreciation, and kindness; and most recently launched, the Dream Collection, blankets knitted with micro-chenille and feather yarn featuring angel wings or the script, “Infinite Love.” For every blanket purchased BIG LOViE donates a blanket to a child in need of warmth & love.

Fideler, known locally for her successful marketing, design and branding firm Sheba Concept & Design, has lead and executed successful branding efforts for clients including the Minnesota Children's Museum, Abbott Northwestern Hospital Foundation, University of MN, 3M and Pepsi-Co. When future-partner Rosie DeSimone turned to Fideler for help with the business concept and execution, Fideler jumped at the opportunity to get more involved and invest as a partner in what would become BIG LOViE.

“Working with women entrepreneurs on a mission that keeps healing, love and comfort at the forefront of what we do is something I’ve been craving for a long time,” said Fideler. “BIG LOViE is more than a blanket, more than a brand, it’s all about providing hope. It’s a constant reminder that we all have value; it is a way to literally wrap yourself and others up in love and positivity.”

In addition to graphic design and brand identity work, Fideler is partner in the award-winning event production company, Sheba Productions & co-owner/founding partner of The Sample Room, an iconic restaurant/bar in Northeast Minneapolis.

The BIG LOViE project allows Fideler to combine her seasoned skillset and passion to contribute in a meaningful way, and help advance a positive message and brand.

For more information on BIG LOViE visit the company’s website: For more information on Sheba C.E. Fideler and Sheba Concept & Design visit: